Kierownik Marketingu – Crop Solutions (K/M)
Core
Leading marketing strategy and operations for Crop Solutions products in modern agriculture, driving sales alignment and market expansion.
Role type
Senior Marketing Manager (Team Lead)
Builds
Crop Solutions product portfolio for farmers and distributors
Domain
Agriculture / Agrochemicals
Deliverable
product features
Required skills
Marketing strategy, team leadership, go-to-market planning, B2B agro market knowledge, data-driven decision making, budget management, content marketing, stakeholder management
Preferred skills
Product management, agrochemical industry experience, technical translation skills, international market experience
Technologies
CRM systems, SEO tools, AI tools, social media platforms
Responsibilities
Manage operational marketing team and implement marketing strategy, translate business goals into marketing plans and budgets, act as business partner to sales forces, build go-to-market strategies for new products, analyze market potential and sales results, plan and oversee marketing campaigns, manage trade marketing initiatives, build demand through educational events, manage product communication channels, optimize content visibility using SEO and AI, manage marketing budget and report on KPIs
Seniority
Senior, hands-on IC with team leadership
