CRM Marketing Executive
Core
Execute and optimize CRM campaigns across WhatsApp, Email, SMS, and Push to drive customer retention and lifecycle engagement.
Role type
CRM Marketing Executive
Builds
Automated customer journeys, segmented audience lists, and multi-channel engagement campaigns
Domain
E-commerce / Digital Marketing
Required skills
CRM platform management, audience segmentation, multi-channel campaign execution (WhatsApp/Email/SMS/Push), lifecycle marketing, campaign analytics, data hygiene
Preferred skills
Experience with retention marketing, understanding of marketing best practices, ability to interpret campaign data
Responsibilities
Plan and execute CRM campaigns across WhatsApp, Email, SMS, and Push Notifications; Create and maintain customer audience segments based on user behavior and lifecycle stage; Set up and manage automated customer journeys including welcome flows and reactivation campaigns; Monitor campaign performance using metrics such as open rates, click-through rates, and conversions; Analyze campaign results to identify opportunities for improvement; Maintain CRM data quality and campaign documentation