Meff Consultant (Vadodara/Gurugram/Mumbai)
Core
Deliver Marketing Mix Modeling (MMM) and Matched Market Tests (MMT) to optimize media investments for global FMCG brands.
Role type
Marketing Effectiveness Consultant
Builds
Marketing Mix Modeling (MMM) and other marketing effectiveness analytical solutions
Domain
FMCG / Media Analytics
Deliverable
production ML models | dashboards & analysis
Required skills
Marketing Mix Modeling (MMM), Matched Market Tests (MMT), statistical analysis, data storytelling, project management, client relationship management
Preferred skills
Media analytics, attribution methodologies, consumer packaged goods (CPG) experience
Technologies
Statistical software, MMM frameworks
Responsibilities
Execute and deliver Marketing Mix Modeling (MMM) and other marketing effectiveness solutions; Collaborate with internal teams, media agencies, and clients to support project delivery; Analyze complex datasets to develop actionable insights; Partner with client stakeholders to address business challenges and adopt recommendations; Maintain high-quality standards and share best practices with the team.