Creative Strategist (Mobile Game Ads)
Core
Planning advertising concepts for mobile games across international markets, including copy, images, videos, and playable ads.
Role type
Creative Strategist (Mobile Game Ads)
Builds
Performance ads and playable ads for mobile games
Domain
Gaming / Interactive Entertainment
Required skills
Game ad strategy and planning, Performance advertising knowledge, Cross-functional collaboration, Data-driven optimization, Playable ad creation, International market adaptation
Preferred skills
AI tools for creative work, Experience with international social media campaigns
Technologies
AI tools for ideation and production
Responsibilities
Develop concepts for game ads including copy, images, videos and playable ads; Analyse gameplay, product features and player motivations to identify selling points; Drive ad production from concept to launch with design, video, development and user acquisition teams; Review creative test results and campaign data to understand performance and improve concepts; Share insights with product teams to support game development and optimisation
Seniority
Junior to Mid-level, hands-on IC
