Consumer Insights Manager
Core
Lead generation of consumer, category, and market understanding to enable customer-centric decision-making across Menu, Marketing, Digital, and Delivery teams.
Role type
Senior IC consumer insights manager
Builds
Consumer research programmes, market intelligence updates, and innovation pipelines for new menu concepts
Domain
Foodservice / QSR / FMCG
Deliverable
dashboards & analysis
Required skills
Qualitative and quantitative research design, agency management, market trend analysis, consumer behavior forecasting, strategic insight translation, data analysis, business acumen, presentation development, Microsoft Office proficiency, analytical thinking
Preferred skills
FMCG, Retail, Foodservice, or QSR industry experience, experience with AI-enabled analytics tools
Responsibilities
Design and execute consumer research programmes; partner with Menu teams on product innovation and concept evaluation; monitor market trends and competitor activities; translate insights into business strategy and growth initiatives
Seniority
Mid-Senior, hands-on IC
