Marketing Sales & Client Growth Specialist
Core
Full-cycle sales and client growth specialist for digital marketing services, managing the journey from inquiry to contract and account expansion.
Role type
Senior IC sales specialist (digital marketing agency)
Builds
Digital marketing service packages (SEO, PPC, lead gen, etc.) for B2B clients
Domain
Digital marketing / B2B services
Required skills
B2B sales cycle management, go-to-market strategy, proposal development, client relationship management, upsell/cross-sell execution, CRM proficiency, digital marketing service knowledge (SEO, PPC, email, social, web), negotiation
Preferred skills
Growth-stage agency experience, case study creation, HubSpot/Salesforce/Zoho expertise
Responsibilities
Own and maintain marketing-services opportunities in the CRM from inquiry to signed contract; Lead discovery and sales calls qualifying prospects against digital marketing services; Collaborate with specialists to scope, estimate, and prepare proposals; Manage proactive communication with prospects and opportunities through to close; Own the transition from signed contract to project kickoff including client intake and handoff; Brief marketing specialists on new accounts regarding objectives and scope; Track key pipeline metrics including call volume and win rate; Take ownership of go-to-market strategies and promotional plans for assigned accounts; Coordinate promotional plan execution across specialist teams; Build and maintain ongoing client relationships through check-ins and QBRs; Identify and close upsell and cross-sell opportunities within existing accounts