Social Media Marketing Executive
Core
End-to-end management of client social media channels, including content creation, paid advertising, community engagement, and performance reporting.
Role type
Social Media Marketing Executive
Builds
Client social media presence and paid ad campaigns across multiple platforms
Domain
Digital Marketing / Social Media
Deliverable
product features
Required skills
Content writing, Paid social advertising, Community management, Short-form video planning, Data analysis, Project coordination
Preferred skills
Tamil language, Video editing, eCommerce social selling
Technologies
Meta Ads Manager, LinkedIn Ads, Meta Business Suite, Google Analytics 4, Canva, Adobe Express, Buffer, Hootsuite, CapCut, Premiere Pro, After Effects
Responsibilities
Build monthly content calendars, Write post copy and captions, Brief design and video teams, Schedule and publish posts, Plan and optimise paid campaigns, Manage budgets and A/B tests, Handle community management, Track performance metrics, Prepare monthly reports, Research trends and competitors
Seniority
Junior to Mid-level, hands-on IC