Influencer Marketing Manager
Core
Identify, onboard, and manage influencer relationships across social platforms to execute client campaigns and drive brand growth.
Role type
Influencer Marketing Manager
Builds
Influencer-led content campaigns and partnership strategies for social media clients
Domain
Social media marketing and influencer management
Deliverable
product features
Required skills
Influencer sourcing and vetting, campaign planning and coordination, contract negotiation, performance analytics, cross-functional collaboration, content concept development
Preferred skills
Agency experience, familiarity with Singapore and regional markets
Technologies
TikTok, Instagram, YouTube
Responsibilities
Plan and execute influencer campaigns, negotiate contracts, coordinate content production schedules, analyze campaign data and prepare performance reports, recommend optimizations and new partnership opportunities
Seniority
Mid-level, hands-on IC