[Campus Hiring] Esports Business Development & Marketing(A145298)
Core
Coordinate end-to-end marketing campaigns and support business development partnerships for Mobile Legends: Bang Bang esports across Southeast Asian markets.
Role type
Business Development & Marketing Manager (Esports)
Builds
Regional marketing campaigns, sponsorship deals, and community partnerships for MOONTON Games' esports ecosystem.
Domain
Mobile Gaming / Esports / Southeast Asia
Deliverable
product features
Required skills
Esports/gaming immersion, Mobile Legends: Bang Bang (MLBB) knowledge, campaign execution, KOL/streamer relationship management, cross-market data analysis, sponsorship deal structuring, stakeholder coordination.
Preferred skills
Fluency in an additional SEA language (Thai, Khmer, Burmese, Vietnamese, Laos, Bahasa), high ownership, ambiguity tolerance, mobility for regional travel.
Technologies
None explicitly stated
Responsibilities
Adapt regional marketing frameworks to local audience behaviors and platform mixes; build and maintain maps of KOLs and community channels; track cross-market campaign performance against viewership and engagement targets; prospect and research sponsorship partners across brands, telcos, and media; structure and track deal terms for revenue lines including sponsorship and in-game activation; rotate through tournament operations and broadcast coordination to build ecosystem literacy.
Seniority
Entry-level / Fresh Graduate
