Executive/ Senior Executive (Marketing)
Core
Lead brand strategy, execute retail campaigns and events, and manage customer engagement programs for an automotive/luxury retail brand.
Role type
Senior Marketing Executive (Automotive/Retail)
Builds
Brand events, customer engagement programs, retail campaigns, and digital content.
Domain
Automotive industry / Luxury retail
Deliverable
product features
Required skills
Brand strategy, event management, CRM management, KOL outreach, digital marketing, budget management, stakeholder liaison, project management.
Preferred skills
Automotive industry experience, luxury retail experience, FMCG experience, brand marketing experience.
Technologies
CRM systems, EDM platforms, social media channels.
Responsibilities
Plan and execute brand events including roadshows and launches; manage customer engagement programs and CRM databases; lead KOL and organic social content strategies; manage retail campaigns and budgets; update website systems and marketing collateral; liaise with internal divisions and external agencies.
Seniority
Senior, hands-on IC