Marketing Manager
Core
Define and execute marketing strategies to generate qualified leads and drive student enrollments for Data Science, Full Stack Development, and AI/ML training programs.
Role type
Marketing Manager (Performance Marketing & Lead Generation)
Builds
Student enrollment pipelines for edtech training programs
Domain
EdTech / Online Learning
Required skills
Digital marketing strategy, lead generation, performance marketing, Google Ads, Meta Ads, Google Analytics, campaign management, conversion optimization, team mentorship
Preferred skills
Edtech experience, CRM systems, content creation, copywriting, SEO, email marketing
Responsibilities
Define and execute marketing plans, coordinate activities to generate leads, collaborate with Sales and Academics teams, inform prospects via digital strategies, track campaign performance and ROI, manage ad spend budget, optimize conversion funnel, mentor social media and content teams
