Microsoft Bing Expert (Telangana, India)
Core
Manage end-to-end Microsoft Advertising (Bing Ads) campaigns to generate qualified leads for US-based home service businesses.
Role type
Senior Performance Marketing Specialist (Microsoft Advertising)
Builds
Full-funnel paid search campaigns, ad creatives, and tracking infrastructure for US home service clients.
Domain
Digital Marketing / Performance Advertising
Required skills
Microsoft Advertising campaign management, keyword research and optimization, responsive search ads creation, audience targeting and remarketing, automated bidding strategies, conversion tracking (UET), CRM integration, data analysis and reporting, landing page optimization.
Preferred skills
Google Ads, Meta Ads, Microsoft Merchant Center, Microsoft Clarity, GA4, Google Tag Manager, Excel/Google Sheets.
Technologies
Microsoft Advertising Editor, Microsoft UET, Microsoft Clarity, CRM platforms (GoHighLevel, HubSpot, Salesforce), Google Analytics 4, Google Tag Manager.
Responsibilities
Plan and execute full-funnel campaigns from strategy to reporting; analyze performance metrics (CPL, CPA, ROAS) to identify growth opportunities; conduct keyword research and competitor analysis; create and optimize ad copy and landing pages; manage budgets and scaling strategies; troubleshoot tracking and policy issues; translate data into actionable insights for stakeholders.
Seniority
Senior, hands-on IC