Specialist- Digital & Marketing Operations
Core
Drive digital marketing strategy, demand generation, and performance for Carrier's intelligent building technologies and SaaS offerings, focusing on website optimization, SEO, and lead generation.
Role type
Senior Digital & Marketing Operations Specialist
Builds
Digital presence, demand generation pipelines, and conversion-optimized landing pages for commercial building solutions
Domain
Commercial HVAC/Climate Solutions + Digital Marketing
Required skills
Website strategy & conversion optimization, Enterprise SEO (Technical, On-page, Off-page), AEO & GEO strategies, Digital campaign management (LinkedIn, Google, YouTube), Lead management processes, Agency & vendor management, Marketing technology stack management, Data-driven reporting & KPI tracking
Preferred skills
Adobe Experience Manager (AEM) & Adobe Analytics, Marketing automation platforms (Pardot, HubSpot, Marketo), Generative Engine Optimization (GEO) implementation
Technologies
GA4, Google Search Console, Semrush, Ahrefs, Screaming Frog, Adobe Experience Manager (AEM), Pardot, HubSpot, Marketo
Responsibilities
Own website strategy, performance, and conversion optimization roadmap; Develop and execute Enterprise SEO and AEO/GEO strategies; Lead end-to-end execution of digital marketing campaigns; Manage agency partners and define deliverables; Track and report on key marketing KPIs and lead generation metrics
Seniority
Mid-Senior, hands-on IC
