Head of Creative Services
Core
Lead a multi-disciplinary creative team to develop impactful content across various channels and platforms for mobile betting growth.
Role type
Senior IC Head of Creative Services
Builds
Content campaigns, brand strategies, and digital engagement assets for betting products
Domain
Gambling/Betting industry + Digital Marketing
Required skills
Creative direction, Project management, Team leadership, Budget management, Campaign planning, Analytics interpretation, Stakeholder management, Content strategy, SEO knowledge, Financial acumen
Preferred skills
Agency experience, HTML knowledge, CMS proficiency, Data-driven decision making
Technologies
Content management systems, Analytics tools, Digital marketing platforms
Responsibilities
Lead a multi-disciplinary creative team to develop impactful, accessible, engaging content across a wide variety of channels and platforms; Work with marketing intelligence and insights managers to gather key insights and segment customer base; Plan and implement tailored marketing plans and campaigns ensuring alignment with media strategy; Review, update, and develop brand strategy for each market/territory; Drive acquisitions and retention by delivering content for digital platforms; Co-create engaging content with stakeholders and partners; Manage department/agency P&L and large budgets; Evaluate trends and assess new data to keep up-to-date with latest marketing techniques; Build, lead, and coach a diverse, high-performing content team.
Seniority
Senior, hands-on IC with management responsibilities
