Product Marketing Specialist – Critical Power & Applications
Core
Manage ABB's Critical Power portfolio (high-performance circuit breakers and Smissline line protection solutions) for big commercial and industrial segments including Data Centers, Renewables, and Railway.
Role type
Product Marketing Specialist
Builds
Marketing strategies, sales support materials, and product positioning for the Electrification Smart Building division
Domain
Industrial electrification, critical power systems, and energy distribution
Deliverable
product features
Required skills
Product portfolio management, market research, sales strategy execution, sales training, price positioning analysis, project definition
Preferred skills
Customer-centric methodologies, on-site electrical operation knowledge, initiative leadership, multi-task management
Technologies
Smissline, high-performance circuit breakers
Responsibilities
Conduct market research and visit customers to understand trends and competitiveness; Develop and execute marketing strategies to increase product awareness and sales; Oversee progress to achieve order demand targets and implement sales/promotion plans; Analyze sales data and gather market feedback to adjust strategies; Provide sales team with tools, training, and materials; Support product price positioning with variation analysis
Seniority
Mid-level, hands-on IC
