Programmatic Advertising Specialist
Core
Optimize programmatic campaign performance, develop client strategies, and interpret analytics data to inform advertiser investment decisions.
Role type
Programmatic Advertising Analyst
Builds
Holistic digital advertiser solutions spanning display, video, and CTV
Domain
Digital Marketing / Programmatic Advertising
Required skills
Programmatic advertising experience, Real-time bidding knowledge, DSP management (DV360, Amazon, The Trade Desk), Attribution modeling, Google Marketing Platform expertise, Data analysis, Business writing
Preferred skills
Experimentation with new technologies, Structured working methods
Responsibilities
Optimize campaign performance across programmatic platforms, Develop insights to inform client strategies, Partner with Business Development for prospective client strategies, Interface with clients via written, phone, and in-person communication, Collaborate across teams to create holistic advertiser solutions, Interpret attribution modelling and 3rd party analytics data, Engage in deal economics, media allocation, and advertiser investment decisions
