Marketing Manager
Core
Chief custodian and manager of the Dialdirect brand, driving long and short-term marketing strategy to improve brand power, marketing effectiveness, and share of wallet.
Role type
Senior Marketing Manager (Brand Strategy & Growth)
Builds
Brand strategy, communication & media strategies, go-to-market strategies, and tailored customer experiences for financial service providers.
Domain
Financial Services / Marketing
Deliverable
product features
Required skills
Brand strategy development, media strategy planning, market and competitor research, budget management, stakeholder engagement, team leadership and performance management, training and coaching.
Preferred skills
Experience in the Financial Services Industry.
Technologies
None stated
Responsibilities
Implement brand strategy and define measures for brand effectiveness; lead development and delivery of marketing communications to increase sales and loyalty; set and manage area budgets aligned with organizational strategy; assess marketing activities and recommend improvements based on metrics; manage relationships with media partners and agencies; lead and coordinate stakeholder engagement plans; motivate teams to achieve local business goals; develop and propose performance objectives for self and direct reports; identify team development needs and provide training or coaching.
Seniority
Senior, hands-on IC with team management