Social Media Content Analyst
Core
Transform social media and content performance data into actionable insights to improve reach, engagement, watch time, and overall content effectiveness.
Role type
Social Media Content Analyst
Builds
Dashboards and reporting views for marketing and creative teams
Domain
Social media analytics and digital content performance
Deliverable
dashboards & analysis
Required skills
Social platform analytics, dashboarding, quantitative reasoning, data interpretation, Excel/Google Sheets, social listening tools, competitor benchmarking, testing frameworks
Preferred skills
Experience in social-first brands or digital agencies, familiarity with native platform tools (Meta, TikTok, YouTube, LinkedIn, X)
Responsibilities
Monitor and analyze social media performance metrics daily/weekly/monthly, build and maintain reporting dashboards, identify trends and creative approaches driving performance, translate data into recommendations for content and creative teams, conduct multi-level performance analysis, benchmark competitors, track organic/paid/influencer content, develop testing frameworks, flag performance changes, improve data quality and tagging conventions, prepare insight summaries
Seniority
Mid-level, hands-on analyst