Senior Performance Marketing Manager – C2B & Retail (f/m/x)
Core
End-to-end ownership of performance marketing portfolios across multiple automotive platforms (wirkaufendeinauto.de, Autohero) in European markets, focusing on profitable growth and data-driven optimization.
Role type
Senior Performance Marketing Manager
Builds
Full-format media portfolios across automotive customer journeys
Domain
Automotive / Digital Performance Marketing
Required skills
Budget management, CAC optimization, bidding strategy, conversion tracking, data analysis, A/B testing, automation scripting
Preferred skills
AI integration, anomaly detection, cross-market scaling
Responsibilities
Steer media budgets based on volume and customer value, optimize bidding and audience targeting, analyze performance data to identify root causes, run structured experiments, automate repetitive workflows
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