Digital Marketing Executive
Core
Lead digital marketing strategy and execution for a law firm, focusing on generating quality leads, enhancing visibility across traditional and AI-powered search platforms, and supporting business development goals.
Role type
Digital Marketing Executive (Law Firm)
Builds
Digital marketing campaigns, content assets, and search visibility for a law firm's high-stakes disputes practice.
Domain
Legal services / Digital Marketing
Deliverable
product features
Required skills
SEO/SEM, Generative Engine Optimization (GEO), content marketing, social media management, email marketing automation, paid advertising, data analytics, copywriting, CMS management, AI tool proficiency
Preferred skills
Experience in law firm or professional services, familiarity with legal advertising compliance, video content creation, multilingual capabilities
Technologies
Google Analytics, Google Ads, LinkedIn Ads, WordPress, Canva, CapCut, Adobe Creative Suite
Responsibilities
Develop and execute digital marketing strategy aligned with business development goals; optimize website content for traditional SEO and AI search visibility; plan and produce legal thought-leadership content; manage social media and email campaigns; execute paid search and social advertising; analyze performance data to refine tactics; ensure compliance with legal advertising rules.
Seniority
Mid-level, hands-on IC