Analyste Digital
Core
Analyze and optimize customer journeys across web, portal, and mobile apps; transform data into actionable recommendations to improve user experience and conversion rates.
Role type
Digital Analyst (Data Analytics & Performance Optimization)
Builds
Digital campaigns, customer journey maps, performance dashboards, and data tracking solutions.
Domain
Digital Marketing & Data Analytics
Deliverable
dashboards & analysis
Required skills
Data analytics, digital tracking, data engineering, A/B testing, CRO, SEO Analytics, data governance, consent management (CMP), business reporting
Preferred skills
Stakeholder communication, complex problem solving
Technologies
Google Analytics 4 (GA4), Google Tag Manager (GTM), BigQuery, SQL, R, Looker Studio, VWO
Responsibilities
Manage data collection, quality, and governance for digital analytics; design and maintain tagging plans and tracking solutions; analyze user journeys to identify friction points and conversion opportunities; produce automated performance reports for marketing and sales; analyze campaign performance and traffic quality to optimize targeting and messaging.
Seniority
Mid-level (3-5 years experience)