Digital Marketing & Customer Acquisition Manager — Cape Town Based
Core
Drive customer growth across the full digital acquisition funnel by converting marketing investment into qualified leads and sales opportunities.
Role type
Digital Marketing & Customer Acquisition Manager
Builds
Customer acquisition strategies, paid campaigns, and lead-generation processes
Domain
Digital Marketing / B2B Sales
Required skills
Paid digital campaign management, lead generation, CRM systems, sales pipeline management, agency/vendor management, conversion funnel analysis, ROI analysis, A/B testing, data analysis
Preferred skills
Growth marketing, digital sales, automation tools, customer journey optimization
Responsibilities
Develop and manage digital customer acquisition strategy; Plan and optimise paid campaigns across digital channels; Identify target audiences and growth opportunities; Work with external marketing and creative partners; Analyse campaign, lead, and sales data to improve ROI; Own lead-generation processes and support qualification; Work closely with sales to move prospects through the pipeline; Identify opportunities for automation and conversion optimisation; Track acquisition costs, conversion rates, and revenue contribution; Continuously test and improve the customer journey.
