Digital Marketer
Core
Drive organic discovery and growth through SEO, manage paid acquisition across digital channels, and execute campaigns to drive brand and revenue.
Role type
Digital Marketer
Builds
Digital campaigns, content calendars, and customer journeys
Domain
Digital marketing and e-commerce
Deliverable
product features
Required skills
SEO strategy, keyword management, on-page optimization, technical SEO, paid media management, campaign optimization, social media management, email marketing, CRM activity coordination, digital merchandising, content development
Technologies
Google, Meta
Responsibilities
Manage keyword strategy, on-page optimisation, content and technical SEO; Monitor search performance and identify opportunities to increase traffic and conversion; Develop and manage paid acquisition across relevant digital channels; Own media budgets and allocation; Set up, manage, test and optimise campaigns across platforms such as Google and Meta; Develop newsletters, promotional campaigns and automated customer journeys.