Consultor(a) Pleno de Estratégia de CRM & Customer Engagement
Core
Consultant supporting clients in building customer relationships, engagement, and business results across the entire funnel using customer data.
Role type
Mid-level CRM & Customer Engagement Strategy Consultant
Builds
Customer journey maps, activation use cases, and multichannel engagement strategies for acquisition, conversion, retention, and loyalty.
Domain
Marketing Technology (Martech) / Customer Experience (CX)
Deliverable
product features
Required skills
CRM strategy, customer segmentation, multichannel activation, customer journey mapping, A/B testing, data analysis, business case prioritization
Preferred skills
Adobe Experience Platform, Salesforce Marketing Cloud, Insider, CDPs, Customer Lifetime Value, churn analysis, loyalty programs
Technologies
Adobe Experience Platform, Adobe Journey Optimizer, Salesforce Marketing Cloud, Salesforce Data Cloud, Insider, Braze
Responsibilities
Diagnose and strategize CRM and engagement evolution for clients; map customer funnels and identify activation opportunities; define audience segments and eligibility rules; design multichannel activation strategies across owned, paid, and on-site channels; measure campaign results and optimize based on funnel and engagement metrics; conduct workshops and translate business needs into technical requirements.
Seniority
Mid-level, hands-on IC