Analista De Inbound Marketing
Core
Designing and executing inbound marketing strategies to capture, generate, and nurture leads through content and digital channels.
Role type
Inbound Marketing Analyst
Builds
Lead generation campaigns, content assets, and social media presence
Domain
B2B Marketing / Digital Strategy
Deliverable
product features
Required skills
Inbound marketing strategy, lead generation and nurturing, copywriting, WordPress management, Google Trends analysis, client prospecting, data analytics, Google Workspace, AI tool utilization
Preferred skills
Strategic autonomy, hands-on execution, scenario analysis, opportunity identification
Responsibilities
Structure and implement inbound marketing strategies; Identify and evaluate tools and channels for lead capture; Develop lead nurturing strategies and customer journey maps; Produce social media content and rich media assets; Analyze marketing indicators and lead generation metrics; Utilize AI for productivity and content production; Mentor a junior intern on support activities