Marketing Data Analyst
Core
Analyze marketing channel performance, optimize acquisition spend, and build dashboards to improve conversion funnels for a mental healthcare platform.
Role type
Marketing Data Analyst
Builds
Dashboards & analysis for paid/organic acquisition and conversion funnels
Domain
B2C HealthTech / Telemedicine
Deliverable
dashboards & analysis
Required skills
SQL, Python, web marketing analytics, event-based analytics tools, BI tools, statistics, A/B testing
Preferred skills
Airflow, dbt, Google Tag Manager, web technologies
Technologies
SQL, Python, PostHog, Mixpanel, GA4, Tableau, Airflow, dbt, Google Tag Manager
Responsibilities
Analyze performance of paid and organic marketing channels; Recommend allocation of paid marketing spend; Build and maintain dashboards for acquisition and conversion; Investigate funnel drop-offs and data discrepancies; Monitor marketing attribution and resolve measurement gaps; Plan and analyze A/B experiments.
Seniority
Mid-level, hands-on IC
