Group Head of Digital Marketing
Core
Lead Promasidor's Group Digital Marketing function to drive digital strategy, brand performance, and category growth across approximately 30 African markets.
Role type
Group Head of Digital Marketing (FMCG)
Builds
Digital strategy, social platforms strategy, e-commerce ecosystem, and data-driven reporting for FMCG categories (Culinary, Dairy, Beverage) across Africa.
Domain
FMCG / Fast-Moving Consumer Goods / African Markets
Required skills
Digital marketing strategy, multi-market leadership, social media strategy (YouTube, TikTok, Telegram), data storytelling, KPI management, e-commerce infrastructure, WhatsApp Go-To-Market, budget management, team leadership, platform analytics, CRM tools.
Preferred skills
French and/or Portuguese language proficiency, experience with AI and innovation-driven practices.
Technologies
Meta Business Suite, YouTube Analytics, Excel, WhatsApp Business API, CMS, QR code tools.
Responsibilities
Drive follower growth for core brands, deliver competitive trend analysis, cascade group strategy to OpCos, define and drive group-wide digital KPIs, maintain corporate website and digital ecosystem, build and manage the Group Digital Marketing team, deliver monthly budget reporting.
Seniority
Senior, hands-on IC with leadership responsibilities