Senior Marketing Manager
Core
Lead D2C and B2B marketing strategies to drive brand awareness, customer engagement, and revenue growth through cross-functional initiatives.
Role type
Senior Marketing Manager (Growth & Performance)
Builds
Marketing campaigns, go-to-market strategies, loyalty programs, and app marketing initiatives
Domain
Technology / SaaS / Digital Services
Deliverable
product features
Required skills
D2C and B2B marketing strategy, performance marketing, team leadership, go-to-market planning, loyalty program management, app marketing (user acquisition, retention, ASO), agency management, media buying optimization, data analytics, A/B testing, UX/UI optimization, budget management
Preferred skills
MBA, experience with CRM platforms (HubSpot, Salesforce, Marketo), BI tools (Tableau), Firebase
Technologies
Google Ads, Meta Ads, LinkedIn Ads, App Store Ads, GA4, Tableau, Firebase, HubSpot, Salesforce, Marketo
Responsibilities
Develop and execute D2C and B2B marketing strategies; Plan and manage campaign calendars across digital and traditional media; Lead a team of performance marketing managers; Execute go-to-market strategies for new product and app launches; Oversee loyalty and rewards programs; Optimize app marketing strategies; Collaborate with agencies and partners; Optimize media buying strategies; Create high-converting marketing assets; Drive data-driven decision-making; Enhance website and app performance; Implement growth strategies; Align marketing with sales and product teams; Manage marketing budgets
Seniority
Senior, hands-on IC
