Head of Marketing
Core
Sets strategic direction for global marketing unit and leads international team to translate business strategy into a coherent go-to-market agenda for Synpulse brands.
Role type
Enterprise-level Head of Marketing (B2B)
Builds
Global go-to-market agenda, integrated marketing programmes, and brand positioning for a management and technology consultancy.
Domain
Financial services consulting / B2B professional services
Deliverable
product features
Required skills
International team leadership, B2B marketing strategy, commercial growth planning, portfolio and budget governance, marketing technology stack management, AI-enabled marketing workflows, multi-market campaign execution, stakeholder influence, performance measurement.
Preferred skills
Consulting and/or Financial Services industry experience, postgraduate marketing qualification, additional languages relevant to global markets.
Responsibilities
Lead global marketing team across multiple regions and time zones; shape integrated marketing programmes across content, channels, and demand generation; govern global portfolio and budget with transparent prioritization; build and manage modern marketing stack (CRM, automation, analytics) with AI integration; connect commercial objectives to marketing activity with measurable ROI.
Seniority
Senior, hands-on IC with strategic leadership
