Digital Marketer
Core
Drive organic discovery and growth through SEO and manage paid acquisition across digital channels to increase traffic, conversion, and revenue.
Role type
Digital Marketer
Builds
Digital campaigns, content calendars, automated customer journeys, and e-commerce performance initiatives
Domain
Digital Marketing / E-commerce
Deliverable
product features
Required skills
SEO strategy, keyword management, on-page optimization, technical SEO, paid media management, campaign testing and optimization, social media management, email marketing, CRM activity coordination, digital merchandising, newsletter development
Technologies
Google, Meta
Responsibilities
Manage keyword strategy, on-page optimisation, content and technical SEO; Monitor search performance and identify opportunities to increase traffic and conversion; Set up, manage, test and optimise campaigns across platforms such as Google and Meta; Develop and execute campaigns that drive both brand and revenue; Coordinate paid media, social, email, website and CRM activity; Develop digital journeys that encourage loyalty, repeat purchase and increased customer lifetime value; Develop newsletters, promotional campaigns and automated customer journeys.
Seniority
Individual Contributor