Coordenador(A) De Crm, São José Dos Campos - Sp
Core
Orchestrating CRM strategy and execution across digital channels and physical retail stores to drive customer lifecycle management and retention for a multi-brand footwear group.
Role type
Senior CRM Coordinator (Retail & E-commerce)
Builds
Customer retention programs, multi-channel communication campaigns, and retail store CRM initiatives.
Domain
Retail (Footwear/Apparel) + Customer Relationship Management
Required skills
CRM strategy, lifecycle marketing, multi-channel communication (WhatsApp, Email, Push), retail operations, data analysis, KPI definition, BI tools, advanced Excel/Google Sheets
Preferred skills
Omnichannel CRM, loyalty programs, LTV/churn metrics, large customer base management
Responsibilities
Translate CRM strategy into tactical plans; Execute CRM rules across digital and physical channels; Monitor and report CRM KPIs; Structure customer lifecycle segments; Plan and operate multi-channel communications; Support physical store CRM implementation and score tracking; Analyze customer behavior and optimize campaigns.
Seniority
Mid-Senior, hands-on IC