Media & Digital Marketing Manager
Core
Lead Philips Personal Health Türkiye's integrated media strategy and consumer engagement across paid, owned, and earned channels to drive brand growth and commercial performance.
Role type
Senior IC media & digital marketing manager
Builds
Integrated media campaigns, performance marketing initiatives, retail media strategies, and D2C growth programs for Personal Health products
Domain
Consumer Health / Personal Health
Required skills
Integrated media strategy, performance marketing (Search, Social, Programmatic, Video, Display, Retail Media), full-funnel communication planning, media investment optimization, agency management, consumer insights translation, advanced analytics, KPI establishment, ROI improvement, emerging media trend identification, AI-driven marketing exploration
Preferred skills
E-commerce and D2C business model experience, FMCG/Consumer Electronics/Personal Care/Retail/Consumer Health industry background, large-scale media budget management
Technologies
Search, Social, Programmatic, Video, Display, Retail Media platforms, marketing analytics tools, automation solutions
Responsibilities
Develop and execute annual integrated media strategy; Lead performance marketing across multiple channels; Drive retail media and D2C growth; Define content distribution and influencer activation strategies; Translate consumer insights into actionable media strategies; Manage strategic relationships with media agencies and technology vendors
Seniority
Senior, hands-on IC