Category & Shopper Development Lead
Core
Leads UKI Category Management and Shopper Marketing teams to drive commercial growth, category leadership, and shopper excellence across diverse health and beauty product portfolios.
Role type
Senior Category & Shopper Development Lead
Builds
Omnichannel category, trade, and shopper marketing campaigns and strategies
Domain
Consumer Health, Oral Healthcare, Mother & Childcare, Grooming & Beauty
Deliverable
product features
Required skills
Category management, Shopper marketing, Trade marketing, Commercial strategy, Data analysis, Stakeholder management, Team leadership, Strategic planning, Retail partnership negotiation, Campaign execution
Preferred skills
Digital marketing, Storytelling, Coaching
Technologies
Analytics tools, CRM systems, Marketing automation platforms
Responsibilities
Lead category and shopper marketing teams; Develop and implement omnichannel campaigns; Analyze sales data and market trends to identify growth opportunities; Partner with retail clients on joint business planning; Execute trade marketing collateral and activation plans; Drive execution excellence in physical and digital retail environments; Formulate long-range category strategies; Collaborate with Sales and Marketing teams to align priorities.
Seniority
Senior, hands-on IC with team leadership