Growth Marketing Lead
Core
Shape full-funnel growth strategy from self-serve signup to enterprise sales, deciding channel investment and tactics for highest ROI.
Role type
Senior Growth Marketing Lead (B2B Developer Platform)
Builds
Full-funnel growth motion, channel mix, and team structure for a Web3 infrastructure platform.
Domain
Web3 / Blockchain Infrastructure / B2B Developer Tools
Required skills
Full-funnel growth measurement, channel ROI ranking and reallocation, paid search/social/SEO/AEO strategy, agency and tool stack management, new channel testing, team building and leadership, cross-functional collaboration with Product and Sales.
Preferred skills
Startup 0-1 growth experience, team leadership, crypto/Web3 or blockchain infrastructure marketing, API-first product marketing.
Technologies
Paid search, paid social, SEO, AEO, lifecycle/email, marketing tool stack.
Responsibilities
Own full-funnel visibility from signup to enterprise sales; set channel investment strategy each half; re-rank channel ROI and reallocate spend; evaluate and evolve tool stack and agencies; identify and test new channels and product-led signals; build and lead a growth team; represent growth performance in company planning cycles.
Seniority
Senior, strategic IC with team leadership responsibilities.