Senior Director, Brand Lead - US
Core
Develop and execute the US brand strategy and commercial plan for ficerafusp alfa, a bifunctional antibody for solid tumors, supporting the company's transition to commercialization.
Role type
Senior Director, Brand Lead (US)
Builds
US commercial launch foundation for ficerafusp alfa
Domain
Biopharmaceuticals / Oncology
Required skills
US oncology marketing strategy, HCP and patient segmentation, omnichannel engagement, agency management, budget management, cross-functional leadership, regulatory compliance (FDA/PhRMA), market research, launch planning
Preferred skills
Oncology product launch experience, HNSCC or solid tumor expertise, companion diagnostic (CDx) launch experience, small/mid-size biotech transition experience, immuno-oncology or biologics background
Technologies
None stated
Responsibilities
Develop US brand strategy, positioning, and messaging; lead launch readiness and Day 0 planning; manage agency partners and brand budget; drive omnichannel engagement strategies; partner with Medical Affairs, Regulatory, and Sales; recruit and mentor brand marketing talent
Seniority
Senior Director, strategic leadership with hands-on execution
