Sr Marketing Manager
Core
Lead regional marketing execution for brand awareness, pipeline growth, and customer loyalty across the Nordics, Netherlands, and Poland.
Role type
Senior B2B Marketing Manager (Regional)
Builds
Regional go-to-market initiatives, integrated campaigns, field marketing programs, and customer advocacy stories.
Domain
LegalTech / SaaS
Deliverable
product features
Required skills
B2B marketing strategy, integrated campaign execution, field marketing management, event production, demand generation, customer advocacy, ROI analysis, vendor management
Preferred skills
SaaS/technology marketing experience, marketing automation tools (Salesforce, HubSpot, Pardot, Customer.io, Clay), creative concept development
Technologies
Salesforce, HubSpot, Pardot, Customer.io, Clay
Responsibilities
Develop regional marketing strategy and campaign plans; lead conception and execution of integrated marketing campaigns; design and manage regional field marketing programs and events; partner with sales to align initiatives with pipeline goals; own end-to-end event production; build and execute customer story pipelines; develop content amplification strategies; execute targeted demand-generation campaigns; source and activate customer advocates; track performance and optimize programs; manage regional agency and vendor relationships.
Seniority
Senior, hands-on IC
