Senior Lifecycle Marketing Manager
Core
Build and scale sophisticated lifecycle marketing programs (activation, engagement, retention, renewal) for container and AI-focused products, translating technical usage signals into messaging for developer and admin audiences.
Role type
Senior Lifecycle Marketing Manager (IC)
Builds
Lifecycle campaigns, automated lead/renewal motions, and structured marketing roadmaps for container and AI products
Domain
SaaS / Cloud Infrastructure / AI
Required skills
Lifecycle marketing strategy, Marketing automation (Marketo), Data validation & targeting logic, Technical-to-message translation, Campaign QA & launch operations, Cross-functional collaboration
Preferred skills
SQL, Experience in product-led growth/self-serve environments
Technologies
Marketo, Cloud infrastructure platforms, SaaS platforms
Responsibilities
Own end-to-end lifecycle campaigns from strategy to optimization; Design and execute large-scale programmatic campaigns; Build automated first-touch programs for leads and renewals; Validate audiences and behavioral signals with data teams; Manage contact governance and suppression lists; Conduct pre-send QA and live launch monitoring; Translate technical product signals into credible messaging for developers; Shape and sequence the lifecycle roadmap; Coordinate with design and agency partners; Establish reporting practices for business impact visibility