Media Buying Executive
Core
Own and maintain paid media strategy and execution for a portfolio of ZURU Edge brands across digital and social platforms.
Role type
Media Buying Executive
Builds
Paid media campaigns for FMCG and toy brands on TikTok, YouTube, Meta, The Trade Desk, retail media, and programmatic DOOH
Domain
Digital advertising / FMCG / Toys
Required skills
Paid media buying, campaign execution, budget management, performance analysis, partner relationship management, data analysis in Excel, cross-functional collaboration
Preferred skills
Experience with emerging channels, AI tool adoption, mentorship of Coordinators
Technologies
TikTok, YouTube, Meta, Google Ads, The Trade Desk, Retail media platforms, Programmatic DOOH
Responsibilities
Create and optimize paid media campaigns across multiple platforms; manage budgets and analyze performance to hit targets; build relationships with platform partner reps; collaborate with India-based team for campaign execution; report insights to brand teams; support newer Coordinators with setup questions
Seniority
Mid-level, hands-on IC