Content Marketing Manager (German-speaking Market)
Core
Define brand voice and content strategy for an AI-powered communication platform for SMEs in the German-speaking market.
Role type
Content Marketing Manager (German-speaking market)
Builds
Website copy, landing pages, paid ad creatives, organic social content, and product positioning for a B2B SaaS platform.
Domain
B2B SaaS / AI communication technology
Deliverable
product features
Required skills
Content strategy, copywriting, performance marketing, A/B testing, analytics, video scripting, social media strategy, influencer collaboration, product positioning, user research
Preferred skills
SEO, AI/voice technology marketing
Responsibilities
Own end-to-end content marketing strategy and execution for the German-speaking market; Write and manage website copy and landing pages optimised for conversion; Produce high-performing copy across paid channels; Script ad creatives for YouTube and paid social platforms; Develop and execute organic social content strategies; Collaborate with creators, customers, and influencers; Run A/B tests and use performance data to improve messaging; Contribute to product positioning and go-to-market messaging; Conduct user research to surface insights.
Seniority
Mid-level, hands-on IC