Senior Manager, Web Strategy & Experience
Core
Own the vision, strategy, roadmap, and performance of a multi-brand web ecosystem to drive B2B buyer growth and conversion.
Role type
Senior Manager, Web Strategy & Experience
Builds
Multi-brand digital properties and web experiences
Domain
B2B SaaS / Technology
Deliverable
product features
Required skills
Web strategy, Conversion rate optimization, SEO/GEO/AEO, Information architecture, Experimentation design, Vendor management, Data analytics, Technical fluency (Vercel, Sanity, GA4, SEMrush)
Preferred skills
HR technology experience, Managing multiple brands
Technologies
Vercel, Sanity, Google Analytics, SEMrush, Prompt Watch
Responsibilities
Own the vision, strategy, roadmap, and performance of the organization's four web domains; Lead conversion rate optimization across landing pages and flows; Develop and execute organic growth strategies covering technical SEO and AI-driven search; Partner with Product Marketing and Content teams to align messaging and experiences; Continuously improve information architecture and user journeys; Establish and expand a rigorous experimentation program including A/B and multivariate testing; Define and monitor KPIs covering traffic, engagement, and pipeline contribution; Oversee web development and technical execution; Lead and develop internal web resources while managing external agencies and vendors.
Seniority
Senior Manager, hands-on leadership
