Demand Generation Program Manager | Canada | Remote
Core
Own the end-to-end operating rhythm of a high-volume, AI-driven webinar program to generate pipeline for a B2B observability platform.
Role type
Senior Demand Generation Program Manager (Webinars)
Builds
Weekly technical webinars, automated follow-up campaigns, and repurposed content assets.
Domain
B2B SaaS / Observability / Open Source
Required skills
Demand generation strategy, webinar program management, technical presenter coordination, AI automation, data analysis, program logistics
Preferred skills
Content repurposing, localization, observability ecosystem knowledge, Customer.io/Salesforce/BigQuery proficiency, product-led growth experience
Technologies
ON24, Zoom Webinars, Contrast, Goldcast, Customer.io, Salesforce, BigQuery
Responsibilities
Manage end-to-end webinar calendar across regions; brief technical presenters; analyze pipeline data to optimize topic planning; automate session setup and promotion workflows; report on session-to-pipeline conversion; expand program reach into new languages/formats.
Seniority
Senior, hands-on IC
