Senior Manager, Paid Acquisition
Core
Own Apollo.io's performance marketing engine across all paid channels to drive scalable, efficient growth for a B2B SaaS platform.
Role type
Senior Manager, Paid Acquisition (Strategic Architect & Hands-on Operator)
Builds
Scalable paid acquisition campaigns across Search, Social, TV, Audio, and OOH channels
Domain
B2B SaaS / Performance Marketing
Required skills
Performance marketing strategy, B2B SaaS experience, Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, offline channel management (TV, Audio, OOH), tracking and attribution (pixel, CAPI, UTM, multi-touch), data analysis (Looker, Amplitude), team leadership, cross-functional partnership
Preferred skills
Experience with PLG and SLG acquisition motions, agency/vendor management, forecasting and pacing
Technologies
Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, Looker, Amplitude
Responsibilities
Lead and develop a high-performing team of paid channel specialists; Manage an 8-figure annual budget with focus on efficiency and incrementality; Build and evolve measurement and attribution frameworks; Drive systematic testing and experimentation across creative, audience, and bid strategy; Partner cross-functionally with Creative, Brand, Analytics, Product, and Finance; Own forecasting, pacing, and performance reporting; Manage relationships with external agencies and media partners
Seniority
Senior Manager, strategic leadership with hands-on execution