Senior Product Marketing Manager
Core
Own positioning, launches, and sales enablement for an all-in-one HR, payroll, and hiring platform for the hourly workforce.
Role type
Senior Product Marketing Manager (Growth & Brand)
Builds
HR, payroll, and AI products for the hourly workforce
Domain
HR Tech / Payroll / SaaS
Deliverable
product features
Required skills
B2B SaaS product marketing, GTM strategy, sales enablement, content creation, data analysis, AI tool usage
Preferred skills
Experience with SMB buyers, hourly/frontline workforce, HR tech, payroll
Technologies
AI agents, analytics tools
Responsibilities
Define positioning and messaging for the platform and new products; execute end-to-end GTM launches; build battlecards and competitive teardowns for sales; create customer case studies and video content; leverage AI tools for research and drafting.
Seniority
Senior, hands-on IC with team leadership