Growth Marketing Lead
Core
End-to-end growth marketing for a B2B construction tech platform connecting field operations to finance.
Role type
Senior Growth Marketing Lead (hands-on IC)
Builds
Conversion funnels, landing pages, automated email workflows, and paid media campaigns.
Domain
Construction technology / B2B SaaS
Required skills
Growth marketing strategy, A/B testing and experimentation, funnel optimization, paid search and social media management, SEO and content marketing, email marketing and lifecycle management, CRM and marketing automation stack management, lead scoring and routing, stakeholder collaboration with sales teams, customer discovery and site visits
Preferred skills
Experience marketing to construction, trades, mining, or field services industries, sales experience, experience as an early marketing hire, proficiency with AI tools for experimentation
Technologies
CRM, marketing automation platforms, paid search and social ad platforms, SEO tools, email marketing software, tracking and attribution tools
Responsibilities
Run hypothesis-driven experiments to test and scale growth channels, rebuild and optimize the conversion funnel from first click to booked meeting, manage and reallocate budget across paid search, social, SEO, content, and email channels, improve lead handover to sales through scoring and routing, maintain and fix the marketing technology stack, conduct customer interviews and site visits to inform strategy
Seniority
Senior, hands-on IC
