Senior Manager, Performance Marketing
Core
Lead a portfolio of performance marketing channels to drive net-new demand and awareness for home service professionals.
Role type
Senior Manager, Performance Marketing
Builds
Full-funnel acquisition engine for a SaaS platform serving home service businesses
Domain
B2B SaaS / Home Services
Required skills
Performance marketing strategy, team leadership, budget management ($20M+), paid social advertising, full-funnel analytics, experimentation design, cross-functional collaboration, AI tools for efficiency
Preferred skills
Strategic judgment balancing growth vs efficiency, bias for action, emerging acquisition strategies, ambiguity navigation
Technologies
Meta Ads Manager, TikTok Ads Manager, Google Analytics, Looker, Tableau
Responsibilities
Lead a team of performance marketers; own and execute end-to-end strategy across paid social, creator/influencer, direct mail, and affiliate channels; manage and optimize a $20M+ annual media budget; analyze full-funnel performance to improve CAC, LTV, and conversion; identify and scale new acquisition channels; partner with Creative and Analytics to optimize campaigns; design and execute structured experiments; own reporting and forecasting; manage agency and vendor relationships
Seniority
Senior, hands-on IC with leadership responsibilities