Paid Media Specialist
Core
Manage and optimise paid search, social, and display campaigns to drive commercial outcomes for a premium Australian retail brand.
Role type
Paid Media Specialist
Builds
Paid media campaigns across search, social, and display channels
Domain
Retail / Digital Marketing
Required skills
Google Ads, Meta Ads Manager, Google Analytics 4, budget management, ROAS/CPA analysis, audience segmentation, A/B testing, feed-based advertising
Preferred skills
Retail seasonality strategy, data presentation to non-technical stakeholders
Technologies
Google Ads, Meta Ads Manager, Google Analytics 4
Responsibilities
Plan, execute, and optimise paid search and social campaigns; analyse campaign performance data; manage media budgets; collaborate with creative and eCommerce teams
Seniority
Mid-level, hands-on IC
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