B2B Digital Performance Marketing Specialist
Core
B2B digital performance marketing specialist creating and optimizing paid campaigns and conversion funnels to generate qualified leads for the sales team.
Role type
B2B Digital Performance Marketing Specialist
Builds
Paid advertising campaigns, conversion funnels, landing pages, and email marketing automation
Domain
B2B marketing, healthcare, pharmaceutical, and technology sectors
Required skills
Google Ads, Meta Ads, Google Analytics, CRM, Mailchimp, WordPress, Elementor, conversion funnel design, data analysis
Preferred skills
LinkedIn Ads, experience in technology or healthcare sectors
Technologies
Google Ads, Meta Ads, Google Analytics, Mailchimp, WordPress, Elementor, LinkedIn Ads
Responsibilities
Create and optimize paid ad campaigns on Google, Meta, and LinkedIn; design and manage conversion funnels from ad to lead; create and optimize landing pages; manage email marketing automation; generate qualified leads for sales; analyze performance metrics (CPL, CPA, ROI, CTR, conversion rate); produce data-driven reports and improvement proposals.
Seniority
Mid-level, hands-on IC
