Senior Content Specialist
Core
Creating and managing end-to-end content across the funnel (website, blog, email, sales collateral, social) to support product launches, GTM campaigns, and sales enablement for SignNow.
Role type
Senior Content Specialist (Product Marketing)
Builds
Website pages, blog articles, email sequences, social posts, sales collateral, product one-pagers, and feature briefs
Domain
B2B SaaS (Document Management & E-Signature)
Deliverable
product features
Required skills
B2B/SaaS content creation, SEO fundamentals, conversion-focused writing, marketing funnel strategy, CMS proficiency, AI writing tool integration, data-driven optimization
Preferred skills
Product Marketing background, experience driving pipeline/trial activation via content, feature messaging expertise, strategic use of performance data
Technologies
GA4, Ahrefs, CMS platforms, AI writing tools (ChatGPT, Claude)
Responsibilities
Create original on-brand content across multiple formats; Own content lifecycle from brief to optimization; Partner with Product Marketing, Design, Sales, and Customer Success; Optimize content based on performance data; Maintain consistent messaging across channels; Evaluate and adopt new content technologies
Seniority
Senior, hands-on IC