Lifecycle Marketing Lead (Remote CAD)
Core
Building a dedicated Lifecycle Marketing practice from the ground up to help clients turn demand into pipeline, revenue, and long-term value across eCommerce and B2B/SaaS models.
Role type
Associate Director of Lifecycle Marketing (Player-Coach)
Builds
Lifecycle marketing strategies, customer journeys, segmentation frameworks, and measurement systems for B2B and eCommerce clients.
Domain
B2B Performance Marketing, SaaS, eCommerce, Customer Lifecycle Management
Required skills
Lifecycle marketing strategy, CRM/marketing automation architecture, B2B/SaaS/eCommerce business models, program architecture from scratch, segmentation, automation, customer journeys, trigger logic, experimentation, lifecycle measurement, client leadership, mentoring, commercial scoping, ambiguity management.
Preferred skills
Agency/consulting experience, multi-client management, channel-driven revenue models, ERP environments (SAP, Oracle, NetSuite), SMS strategy, RevOps/Sales Ops partnership, professional services scoping/pitching, building new service offerings.
Technologies
HubSpot, Salesforce Marketing Cloud, Pardot, Klaviyo, Marketo, Attentive, SAP, Oracle, NetSuite, Epicor, Infor
Responsibilities
Architect end-to-end customer and prospect journeys; develop segmentation strategies; build testing roadmaps; establish measurement frameworks; own client relationships; build the Lifecycle Marketing practice offering; mentor and develop team members.
Seniority
Senior, hands-on IC with leadership responsibilities