Content Marketing Specialist
Core
Lead content initiatives, brand voice, email marketing, and social media strategy for Build It to Sell It! brands to drive engagement and growth.
Role type
Content Marketing Strategist
Builds
Content assets (email, social, blogs, landing pages) and campaigns for Build It to Sell It! brands
Domain
Home improvement / Construction / Real Estate
Deliverable
product features
Required skills
Content strategy, storytelling, email marketing, social media management, analytics, project management
Preferred skills
SEO, keyword optimization, basic design/video editing, industry knowledge (home improvement/construction/real estate)
Technologies
HubSpot, Mailchimp, ServiceTitan Marketing Pro, Canva, Adobe Creative Suite
Responsibilities
Develop and execute content marketing strategy; build and manage editorial calendars; write and edit content for multiple channels; plan and execute targeted email campaigns; manage brand presence on social platforms
Seniority
Mid-level, hands-on IC